Tag Archives: PSA

Girl Scout alums Katie Couric, Queen Latifah, Melinda Gates, Dolores Huerta, Karlie Kloss, and others remind the world that Girl Scouts grows female leaders who drive powerful change

From Girl Scouts of the USA

Girl Scouts of the USA (GSUSA) released a new national PSA, “Lifetime of Leadership,” heralding the organization’s legacy of fostering female change-makers and preparing girls for a lifetime of leadership, success, and adventure. Featuring notable Girl Scout alums in fields such as technology, politics, media, and sports, the PSA showcases the positive change these powerful female leaders have created through activism, speaking up, breaking glass ceilings, and more—and illustrates the importance of Girl Scouts in providing girls with the leadership experiences they need to make their voices heard and effect change.

From philanthropist Melinda Gates and athlete Venus Williams, to supermodel and entrepreneur Karlie Kloss, Girl Scout alums highlighted in the PSA have inspired people worldwide. Narrated by Queen Latifah, the PSA also features Dolores Huerta, Barbara Walters, Katie Couric, Senator Tammy Duckworth, Jackie Joyner-Kersee, Ellen Kuras, Dr. N. Jan Davis, Tyra Banks, Sheryl Crow, Céline Dion, Dakota Fanning, Susan Wojcicki, Senator Susan Collins, and Cassandra Levesque, a 19-year-old Girl Scout alum who worked to ban child marriage in New Hampshire.

“Lifetime of Leadership” brings to life what recent studies have shown: Girl Scouts have better life outcomes than their non–Girl Scout peers. They are more confident, seek challenges to a greater degree, are more active decision-makers, and are more proficient problem-solvers in their communities. The PSA also shows how civic engagement is a core part of the Girl Scout DNA—which is why it premiered today at G.I.R.L. Agenda 2018: Leading Change Through Civic Action. This unique event, which took place in Philadelphia, featured a keynote address from educator and former second lady of the United States Dr. Jill Biden, and a panel moderated by writer, professor, and television host Dr. Melissa Harris-Perry. Thousands of girls and those who care about them joined in-person and virtually for a conversation about preparing girls to lead positive change. The PSA brought to life what a Girl Scout’s leadership journey can look like as she grows into a woman, and it inspired all in attendance to take the lead and take action in support of causes they care about.

“We are proud to premiere our powerful new PSA and showcase the impactful change that Girl Scout alums have created to make the world a better place,” said Sylvia Acevedo, GSUSA CEO. “We know that leadership and meaningful civic action start at a young age—at home, at school, and in local communities. This PSA is a rallying cry for more girls to realize their leadership potential with Girl Scouts. The world is counting on them, and we hope our more than 50 million alums will be inspired to reconnect with us and share their leadership journey with the next generation of girls who will lead our country into the future.”

“I have no doubt that the girls of today will become the leaders and change-makers of tomorrow. Supporting them, empowering them and ensuring they have the opportunities they deserve is good for all of us,” said Dr. Jill Biden. “My Girl Scout experience taught me confidence, perseverance, and gave me skills that inspired me to pursue public service and helped me become a better leader. Girl Scouts is the preeminent organization that gives girls the place and the opportunity to develop their powerful voices.”

The new Girl Scout PSA was created and written by Girl Scout alum, Rachel Howald, founder and CCO, Invisible Man.

To watch the PSA and for more information about Girl Scouts, visit www.girlscouts.org/leadership. To join or volunteer, visit www.girlscouts.org/join.

About the G.I.R.L. Agenda Powered by Girl Scouts

A nonpartisan initiative to inspire, prepare, and mobilize girls and those who care about them to lead positive change through civic action, the G.I.R.L. Agenda makes expert-curated civic engagement resources, derived from Girl Scouts of the USA’s programming, accessible to all girls, as well as adults. The free tools give hundreds of thousands of girls and adults tangible ways to take civic action on topics of their choosing. To advance the G.I.R.L. Agenda and for tips on leading positive change through civic action, visit www.girlagenda.org.

 

Are you ready to take the lead like a Girl Scout?

From Girl Scouts of the USA

Check out our new “I’m Prepared” PSA and get inspired to unleash a lifetime of leadership and positive change.

Ever get the feeling that a lot of people out there think Girl Scouts is just about cookies, badges, and friendship bracelets?

That’s why it’s time to show the world everything that Girl Scouts are capable of—designing robots and standing up to bullying, conserving the environment and finding sustainable solutions to other real-world problems. And of course, practicing leadership early and often.

When a Girl Scout sets her mind on a goal, there is absolutely no stopping her. She is a Go-getter. She’s an Innovator. She’s a Risk-taker. She’s a Leader. She’s a G.I.R.L.! And giving back is in her DNA. So is standing up to the challenge, no matter how big or small.

For more than 100 years, Girl Scouts has helped transform millions of girls into the leaders and change-makers of today and tomorrow. How do we do it? Through a unique program that equips girls with the courage, confidence, and character to, first, realize they have the power to make the world a better place, and then go out and make it happen.

The best part? Whatever your age, gender, or background, Girl Scouts has opportunities for you to take the lead and make amazing things happen in your community and around the world. Yes!

Are you ready to realize the magic of your full potential and build a better world with Girl Scouts? Check out our brand-new public service announcement, featuring our also-new “Watch Me Shine” Girl Scout anthem. It will inspire you to stand up, think big, and take the lead like a Girl Scout!


Learn more about what it means to be a G.I.R.L. (Go-getter, Innovator, Risk-taker, Leader)™!

What is Perfect? – Cadette troop creates PSA

Submitted by Kristi Nay
 Our Cadette troop choose to work the MEdia Journey. Throughout the year we’ve learned a lot about how women are portrayed in the media and how those images affect how girls look at themselves (and how boys look at girls). We realized that the media is pushing an image of what “perfect” is, which then affects how friends influence each other through peer pressure to meet these standards. We went to a local middle school and conducted a survey of over 300 students to see how the pressure to be “perfect” affected them. We made a video about it and posted it on You Tube. You can find it by searching “What is perfect psa.”
[youtube=http://www.youtube.com/watch?v=LRD4DT6DF0c]
This story was submitted via the Share Your Stories form. You can share your Girl Scout moments too.

National Girl Scout Cookie Day – Feb. 8, 2013

f3a3935f92ba42049f634558dac8e3a9Girl Scouts of the USA has officially named February 8, 2013 as National Girl Scout Cookie Day! On this day we will celebrate Girl Scout Cookie time, teaching the community about the lifelong skills learned through selling cookies as well as spreading the word on how to purchase cookies.

These efforts will be supported nationally through media and public service announcement placements. Girl Scouts of the USA is also planning a social media campaign. They’ve also put together a fabulous new Girl Scout Cookie website (a Spanish version of the site will launch in January), which encompasses the themes that will be emphasized on National Girl Scout Cookie Day.

Girl Scouts of Colorado will be marking the National Girl Scout Cookie Day with Cookie Social Media Day, which was previously announced on Nov. 30th (read that blog). We also are planning media and public service announcement placements for the Girl Scout Cookie season, which runs Jan. 27th through March 3rd.

We hope you will support Girl Scout Cookie time by getting involved in the National Girl Scout Cookie Day activities!

Girl Scouts hope to break cycle of violence against women & girls

According to a National Institute of Justice & Centers for Disease Control and Prevention (CDC) survey, one in four women experience domestic violence in their lifetime.

In 2008, Colorado domestic violence agency staff and volunteers answered 46,780 crisis intervention calls, a 20% increase from 2007.

According to 2008 Liz Claiborne research study, one in four “tween” say dating violence is a serious problem for their age.

85,000 rapes were reported in Colorado in 2010, yet an estimated 60% of rapes go unreported.

October is Domestic Violence Awareness Month, and Girl Scouts of Colorado is going to be part of an important project that starts this Saturday, Oct. 29th.

We are collaborating with MidChix & MadHens, a social enterprise promoting the well-being of women & girls, on the Colorado Clothesline Project.

This event will bring together hundreds of girls (6th grade and older) and women throughout the community to create a compelling T-Shirt art exhibit acknowledging the existence and effects of widespread violence against women and girls in our society, along with efforts to break that cycle via education and empowerment of our generation as well as the next.

The event takes place from 10 a.m. to 2 p.m. at St. John’s Cathedral, 1350 Washington St., Denver. (A program on domestic violence will be given by the Center on Domestic Violence at the University of Colorado Denver from 10-10:45 a.m.)

The hundreds of completed shirts will be part of a public art display in the South Gaylord Street neighborhood in Wash Park from Nov. 4th-6th. A public unveiling of the display will take place on Nov. 4th from 5-8 p.m. at Brushstrokes Gallery, 1059 South Gaylord Street, Denver.

This isn’t the first time Colorado Girl Scouts have been part of this important conversation in our community. View the public service announcement one of our Colorado Springs Girl Scouts (also a Generation Wow! Girl Scout), Rebecca Nelson, created on this subject for TESSA to earn her the highest award in Girl Scouts, the Gold Award, this last spring.

For more information on the Colorado Clothesline event, including how you can participate, visit our website.