30 second spot Three 15 second spots
Girl Scouts of Colorado is excited to partner with CBS4-KCNC TV to produce multiple TV spots to help position Girl Scouts of Colorado as a leadership pipeline, serve more girls, and support the Girl Scout Cookie program here in Colorado. The commercials will air statewide on CBS affiliates and also be featured in a statewide digital marketing campaign.
The first spot begins airing during coverage of the Thanksgiving Day Parade and will continue through mid-January. This spot highlights the amazing things Girl Scouts do here in Colorado and how these experiences shape them as future leaders. Several high-profile Colorado female leaders who are Girl Scouts participated in the spots.
The second spot will feature local Colorado Girl Scouts answering the prompts “I love Girl Scouts because…” and “I’m a tough cookie because…” and will raise awareness of what girls get out of Girl Scouting and remind customers to support girls by purchasing cookies. Current Girl Scouts of Colorado girl members can enter a submission for the commercial here. (Deadline Dec. 11)
Thank you all for your support of Girl Scouts, the example you set for girls everywhere, and the amazing things you do as leaders in our community!
Click the image to read more about each of the women featured.