More exciting news from Girl Scouts of the USA! The most recent addition to General Electric’s (GE’s) “imagination” campaign features a storyline with a Girl Scout. The 90-second clip, which can be found on YouTube and may soon be featured in movie theaters across the country, introduces viewers to “Molly,” a young girl who loves science and technology and invents clever ways to complete her chores. One of her best inventions comes at the 37-second mark, when we learn that Molly is a Girl Scout who has rigged up an ingenious way to sell Girl Scout Cookies from her bedroom.
GSUSA worked with GE’s creative agency to ensure the story aligned with the new G.I.R.L. (Go-getter, Innovator, Risk-taker, Leader)™ brand platform. Given the recent rollout of the new science, technology, engineering, and math (STEM) badges, what better way to celebrate the relevancy and spirit of Girl Scouts than to highlight innovative young women in STEM?
Additionally, GSUSA is working with GE to incorporate a call to action in future iterations of the ad. Once the details are available, we will let you know. In the meantime, let’s applaud this opportunity to reach and inspire broad, diverse audiences!